About

We’re growth experts who love working with ambitious, mission-driven creators and subscription businesses.

We only partner with businesses when we're confident we can drive an outsized return on investment.

Work with us, and you get a dedicated team tailored to your strategic objectives.

Our team's experience plus our rich talent and partner network ensures execution is handled by the most capable hands in the industry.

Who we are

Aidan Hornsby

Founder

Derek Pym

Co-founder

Lance Jones

Principal Growth Strategist

Frequently Asked Questions

What services do you offer?

We specialize in creating tasteful, high-impact marketing campaigns to generate interest, and building scalable growth systems to convert that interest into recurring revenue.

Strategy: To start engagements, we immerse ourselves in your business to define clear growth goals and developing a strategy to meet them.

Product launches: We treat every feature, content, or product launch as an opportunity to grow your revenue via coordinated, multi-channel campaigns.

Funnel optimization: We identify and test the best opportunities for growing your product. Most projects increase key conversion rates by 10%+.

Customer acquisition: We evaluate the best channels (paid, organic, and referral) to reach your target market and generate quality leads.

Content & SEO: We design high-quality content and automated processes that converts prospects into loyal customers.

Email marketing: We increase trust, loyalty, and new sales with personalized, conversion-driven email marketing.

What does the DoubleUp process look like?

Our growth partnerships unfold in 2-week sprints, allowing us to prioritize throughout engagements, and shift focus as needed.

A typical trajectory includes a minimum of 2 sprints of discovery, strategy, and brand storytelling work; followed by a series of sprints focused on marketing execution, experimentation, and ongoing optimization based on results.

What does a typical engagement look like?

Our typical growth partnership engagements include your own dedicated growth team on retainer, alongside a monthly bucket of execution hours that can be used toward a full spectrum of marketing efforts: from SEO and paid acquisition to brand messaging and conversion optimization.

When was DoubleUp founded?

Founded in 2018 by Aidan Hornsby and Andrew Wilkinson, DoubleUp started as the in-house growth partner for companies in the Tiny family. In 2019, we opened our doors to external clients.

Which marketing strategies are right for my business?

We begin by conducting market research to gain a deep understanding of our clients' target audience, competitors, and industry. We use this information to develop a custom growth marketing plan that is tailored to the specific needs and goals of your business.

How do you measure success?

We measure success by tracking and analyzing key performance indicators (KPIs) that are specific to your business goals.

These could include metrics such as website traffic, leads generated, conversions, and revenue. Ultimately growing revenue is our north star.

What type of clients do you work with?

We tend to partner with clients who fit one or more of the following criteria:

Profitable, early stage business
Have found product-market fit
Have raised seed or venture funding
Have an exciting product, or highly engaged audience
A growing audience or email list of 50k+
Monthly recurring revenue of at least $50k
Seeking a long-term growth partnership

Do you have availability to work with us?

We’d love to connect and see whether we have availability to meet your needs.

We're typically booking 3–6 weeks out, depending on capacity.

Tell us more about your project →